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“The whole skater-boy thing—that was our starting point,” said hairstylist Anthony Turner backstage at the Creatures of the Wind Spring 2015 show, where he was raking models’ hair into low, disheveled, half-in, half-out ponytails. “It’s a very pretty collection, with a lot of floral prints, wide-leg pants, canvas stripes,” he explained. “I really wanted to play against the clothes—and in a very odd way, it works.” The key to the effortless (and weightless) look: handfuls of Bumble and Bumble Full Form Mousse, which he worked into the hair, section by section—“not using a brush, not using a comb,” he explained. “There’s a certain confidence to this hair, as if you’re not trying too hard. It’s a can’t-be-bothered ponytail.” Which perfectly suits our ultra-low-maintenance protocol of the moment. But make no mistake, Turner added, the look is not all rough-around-the-edges. “There’s a little touch of romance there as well. When the girls move, all the hair floats.” Made for catching air—just like their half-pipe alter egos.
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